It is 2015...and every person in the universe has a social media account. According to Facebook," the average American now spends 40 minutes a day checking a Facebook feed." That is more time than the average American spends taking care of the family feline. As a tour operator your social media accounts are a very useful cog in your sales and marketing wheel. Below is a simple way to add your "Book Now" link directly to your Facebook page.
If you are looking to get a bit more swanky (technical term), you can add an I-frame to your page and embed your reservation widgets. (Example: The Flybook Facebook Embed.)
Directions for adding an I-frame
HOW DO I ADD A CALL-TO-ACTION BUTTON TO MY PAGE?
Calls-to-action help drive people from Facebook to take actions that are important to your business (ex: booking reservations). You can add a call-to-action to your Page at no cost. Keep in mind that not everyone has this feature yet.
To add a call-to-action button to your Page:
- Go to your Page’s cover photo and click Create Call-to-Action.
- Choose your call to action and the destination URL that you want to link to. We'll automatically choose the best destination based on your specified web address, but you can edit these suggested destinations.
- Click Create.
Once you've created a call-to-action button, you can track the number of people who have clicked on the button.
Learn how to add a call to action to an ad you're creating on Facebook.
More Details: https://www.facebook.com/help/312169205649942