Many tour companies fail to capitalize on the highly profitable season of gift-giving.
This mistake can cost you dearly. During the 2022 holiday season, only a fraction of Flybook users, less than 10%, took advantage of running a dedicated holiday gift campaign. However, those who did put in the effort were handsomely rewarded, collectively earning a staggering $3,000,000 in just 6 weeks.
Don't let this opportunity slip away.
In this blog post, we will dive into the success stories of real customers who have achieved remarkable results in selling gift cards. Additionally, we will share valuable insights and tips on how you can effectively sell your own gift cards and certificates during the upcoming holiday season.
Table of ContentsUpon analysis of Flybook users who took advantage of this lucrative revenue stream, we discovered that during the six-week period from Black Friday to the new year, major companies raked in a staggering $250,000, some even more, while smaller operators enjoyed sales exceeding $50,000.
A new study found that most Americans (77 percent) would rather receive experiences over physical gifts this holiday season
In today's world, people crave meaningful experiences with their loved ones that leave a lasting impact. This presents a golden opportunity for your business to showcase the incredible experiences you have available for your customers.
Another advantage of offering gift cards is that it can attract new customers to your company. When someone receives a gift card, they may not have experienced your services before, so it's an opportunity to gain a new customer. But it doesn't stop there. If they have a great experience, they are likely to return in the future and may even recommend your tours and experiences to their friends and family. It's a win-win situation for your business.
Two other stand-out reasons to sell gift cards and/or certificates are the following:
When a sense of urgency or scarcity is created in an ad, let’s say a Facebook ad, typically it encourages people to not “put off” checking into your offering. Check out this article on creating a Facebook advertisement that instills a sense of urgency and how it can yield higher conversion rates.
Take the time to really focus on your target audience when planning your promotions. Facebook has made it increasingly easier for businesses to target specific groups of people, making it an ideal platform for businesses that cater to travelers. With its emphasis on photo sharing and personal experiences, Facebook is the perfect place to connect with potential customers. For more information on how to effectively target travelers on Facebook, check out this article on 10 strategies for reaching your desired audience.
If the holiday season falls during your business's low season, brainstorm ways to entice gift givers to purchase a package from you, even if they may not redeem it for several months. Consider including a branded item that adds an element of excitement when opened during the holidays. For example, you could include a customized Hydro Flask with your brand logo engraved on it. Hydro Flasks are incredibly popular with various sizes and shapes available, this is just one idea on how to appeal to your target market. Take a look at their website to see if a custom hydro would be ideal for your customers.
Promoting your gift certificates and gift cards strategically is crucial for their success. The advantage you have is that you already have a customer list where you can sell these targeted gift options.
To kickstart your gift campaign, begin by compiling a comprehensive contact list of all the customers who have adventured with your company in the past. Then, craft engaging and persuasive email promotions to showcase your gift options and entice them to make a purchase. This targeted approach will help maximize your sales during the holiday season and ensure that your customers are aware of the incredible gift opportunities you have available.
If this is all you have bandwidth for great! This will likely be the highest conversion group you could target.
If you have more time and want to expand your advertising strategy, begin with the channels you already likely use:
Lastly, when creating your gift promotions below are two (2) things to think about that can impact what you offer:
Now that you're ready to launch your gift campaign, let's touch on the intricacies of running it through your booking system.
Once you have determined the perfect gift option for your customers, it's time to delve into your booking software and set up these offerings. Flybook provides tailored features for both Gift Cards and Gift Certificates, ensuring a seamless experience for your customers. If your current software provider does not offer a solution for this, don't miss out on the opportunity to tap into this lucrative revenue stream. Reach out to our sales team today for a personalized demo of these features and explore the other solutions that Flybook has to offer.