"Torture numbers and they will confess anything.”
The term “big data” or “Data science” is often referenced in business today. You don’t have to be a corporate enterprise for your business to take advantage of the benefits of data. Obtaining the intelligence you need out of canned CSV files just doesn't suffice anymore given the sheer volume of data between your reservation system, accounting system and marketing systems.
The Flybook believes firmly that you own your data, and you should have full and complete access to that data to benefit and grow your business.
The new custom business intelligence (BI) solution from Flybook provides owners and operators just that. And, allows you to integrate that data into a BI tool to create custom visualizations, so they can effectively extract useful information.
The goal is to take action on it in real time rather than getting surprised by business performance months after your accountant has made sense of everything.
And even better, since we integrate with the BI tool of your choice, it's possible to blend Flybook data with other critical data like payroll, weekly business goals and google analytics data.
These dashboards are a strategic tool that allow business owners to turn the right dials to support more commission-free direct bookings and increase revenue.
Take a look at the interactive dashboard below. Here we are comparing flybook data that is seamlessly merged with a set of weekly business goals set by the company.
Everyday, a business owner could come into their dashboard to see how performance is trending over time. If you have a direct weekly comparison of goals for full day raft trip in July - you can answer important questions like: how close are you to achieving those goals by May? Or, how are each of your locations trending towards these goals?
This is a premium feature that Flybook can enable for users. And while the benefits are countless, it's important to keep in mind data science should not be taken lightly. The U.S. Bureau of Labor Statistics reports that the rise of data science needs will create 11.5M job openings by 2026. According to IBM the demand for Data Scientists will increase up to 28% by the year 2020. We recommend strongly engaging with a partner who can help you visualize and make sense of your own data using these dashboards.