If you’re looking for a smart way to drive revenue during slow seasons and tap into gift-giving occasions, you’ll want to consider the power of gift cards. At Flybook, we make it easy to sell, offer built in discounts, and deliver real business value using our gift card feature.
Why Gift Cards Are Such A Great Tool
Gift cards aren’t just for the holiday season. The season matters, but when you offer gift cards all year round, you open your business up to a broader audience. Here’s why:- The purchaser doesn’t need to know exactly what adventure they’re buying. They simply purchase a value at your business.
- The recipient gets the flexibility to choose the experience or product they want, which makes it far more appealing than “book a specific adventure now or never."
- Beyond your usual customers (adventure-seekers), you reach friends, family, gift-buyers who may not be actively booking but are looking for something meaningful.
- The purchaser gets to decide the delivery timing. They can send instantly via email, or schedule it for a future date. For example: buy the gift card now, but deliver on New Year’s Day. Prefer physical presentation? Print it out and add it to a gift box or tree.
How To Easily Set Up Gift Cards in Flybook
1. Enter the Gift Cards section in Flybook Setup
Go into Gift Cards click "Add New" and give your gift card a name (note: this name is customer-facing). On the left side of your gift card setup you’ll configure your disclaimers/policy, instructions for use, and your “about the company.”
2. Set Your Amount Range
Decide the minimum and maximum value of your gift cards: maybe you start at $50 and cap at $200, or you allow any value from $1 up. It’s up to you!
3. Add an Automatic Discount for Promotion
Want to run a holiday special? Plug in a discount percentage (say 10 %). When the customer checks out they will automatically receive the promotional discount but the recipient still receives the full gift card value.
4. Choose our Built-In Template (or customize!)
We provide a pre-built template for you, just navigate to the templates tab and click “Use Default” to use our built-in template. Prefer your own branding? Upload your own HTML with custom styling so the card looks exactly the way you want it.
5. List the Gift Card Alongside All of Your Other offerings
Gift cards can be listed as an offering in web integration just like all of your other adventures!
Conclusion
Gift cards are simple to set up and can become one of the easiest ways to drive revenue and reach beyond your existing customer base to the gift-giving world around them. When you use Flybook’s streamlined tools, it doesn’t feel like a heavy lift. Just plug in the details and go.
If you have any questions or want help with setup, our team is ready. We look forward to adventuring with your business and helping you make the most of every season.
