Recently I was able to pin down Mat Newton, founder of Toursim Tiger: Websites for Tour & Activity Providers. I hit him with ten frequently asked questions to help define the term "online marketing."  At the Flybook,  one of the concepts that we spend a significant amount of time consulting with our customers on is "online marketing."

 

Our reservation system can play a role in the overall effectiveness of a website, and in many cases we can help establish a significant market advantage.  However, we have found that our success is impacted by the effectiveness of the site that we are operating on.   Online conversions only happen if prospective customers can find your site. Mat at TourismTiger is one of experts in this field that we refer to help our customers establish an edge.  Below is Part 1of 2  of our Skype interview:Questions #1-5:

• Define Online marketing what is it?
• SEO as a term...conjures up some ambiguity. In simplest terms what is it?
• What's the difference between organic vs. paid results?
• What are 3 “things” a tour provider should be doing on their own before they pay for any SEO service?
• As it relates to SEO, what exactly are services that tour operators might consider paying for?

(Disclaimer: Apologies for the poor interviewing skills, as well as the glare from my large receding hairline;)

Below are 2 more SEO resources for you to consider:

6 Tough questions to ask an SEO agency: https://www.americanexpress.com/us/small-business/openforum/articles/6-tough-questions-to-ask-an-seo-agency/

 Answers to SEO FAQs you were afraid to ask: http://blog.hubspot.com/marketing/seo-faqs-list-ht