Before booking an experience, travelers research destinations, activities, and reviews online. So, it makes sense that you would want your business to appear where they’re searching, whether on Google, travel blogs, or social media. By strengthening your SEO and digital marketing strategy, you can capture the attention of early planners, drive more traffic to your website, and ultimately convert more visitors into bookings. Here’s how to ensure your adventure business stands out during the research phase.
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Travelers often start their planning by searching for activities, destinations, and experiences. To appear in their search results, you need to optimize your website content.
Early planners are researching activities, so provide content that helps them decide.
Examples of blog topics:
Many travelers check Google reviews before booking.
Many travelers visit your website but don’t book immediately. To remind them, retarget ads on Facebook, Instagram, and Google.
Example: If someone views your zipline tour page but doesn’t book, later show them an ad with the message, “Still planning your trip? Book your adventure today!”
Many travelers book on their phones. If your booking process is clunky, they’ll leave.
Flybook's online booking system is crafted to be web- and mobile-friendly, prioritizing your brand and website experience. Utilizing a hover-over iframe provides a seamless experience for your guests, whether offering a single option, a package, or a bundle. Since 2006, Flybook has been perfecting our booking process to enhance conversions. Our checkout process leads guests through payment first, then collects essential trip details like waivers, group split payments, or activity-related questions, managed through a dedicated client portal. This approach gives you the best chance to convert visitors quickly, and if that doesn't succeed, a cart recapture feature can be activated to ensure every visitor has the highest chance of becoming a guest.
Early planners want to secure spots, but they also respond to urgency.
Flybook is crafted to seamlessly integrate complex business offerings, providing precise, real-time availability for all aspects of your operations, from staff management and scheduling to resources like bikes, vehicles, boats, and equipment. With numerous factors influencing your business, maximizing bookings without overbooking is crucial, and Flybook ensures this balance is maintained. Additionally, you can effortlessly create and sell gift cards, gift certificates, promotions, discounts, packages, and bundles, simplifying the process of offering limited-time deals.
Flybook offers the flexibility your customers desire, from allowing partial deposits at booking to accepting various payment methods, such as Apple Pay and Google Pay.
Once someone books, keep them engaged.
Using the Flybooks reservation platform, you can design a range of automated emails for confirmations, reminders, promotions, and more with customizable templates. The internal SMS features also allow you to reach your guests using their preferred communication method.
Early planners appreciate flexibility.
Flybook aims to provide your customers with maximum flexibility while maintaining your control. By offering self-service trip modifications and cancellations and multiple ways to acknowledge the cancellation policy, we support you and ensure your guests are well taken care of.
By improving SEO, content, and ads, you can reach travelers when they’re researching. A seamless booking process ensures they follow through on reservations early. Would you like help implementing these strategies?