Often we work with tour companies that have sold (or are selling) and are in the process of preparing for a change in ownership. While these occurrences are unique, there are 3 things that every tour operator should be doing right now to prepare for a major operational change. Earlier, I wrote a blog post about "Future Thought".  That post was about looking ahead to be sure your company is planning for more than just tomorrow.  In that post questions were posed about revenue, growth, and market issues.  In this post I want to identify 3 things that should be done now that are going to add value, organization, revenue, and prepare your company for what lies ahead.

1.) Client database management

A huge asset for any tour company is their client list, as well as any data that supports returning or referring visits.  Time and time again we see that the sale or buy out price for a tour company is influenced positively by the organization and detail of historical client data.

2.) Digital Asset Performance

Websites, blogs, social media accounts, and apps are huge drivers in establishing an accurate valuation for any tour company.  89% of consumers use search engines to make purchase decisions (source: Brafton's SEO).  It is this type of data that drives the value and importance of a companies digital portfolio.

3.) Fiscal Organization

When purchasing or selling any company the bottom line is ALWAYS money. Having clean, organized, and forecast ready financial statements is with out question the most important driver in assessing the investment value of a tour operation.  New ownership or potential investors will want to see the historical performance, as well as plans for expected growth.

The list of "value adds"  is endless for any business.  Checkout this previous post: /why-tour-operators-need-a-system  to get more information about software options for tour operators.  A reservation system might be the perfect solution to assist your company in managing your client database, be an addition to you digital assest performace, and provide a push button solution to your fiscal organization.