How often are you hearing about the "32 Important Search Marketing Acronyms?" It is easy get lost in the noise of acronyms and industry jargon. Sometimes it is a good idea and step back and review the fundamentals. Do the easy stuff first.
1. UPDATE CONTENT.
You HAVE to update the content on your site regularly. I can't tell you how often we find sites that have not been touched literally for years. You need to get in the habit of creating original posts about our company on a regular basis. I'm not suggesting that you need to become ol' Bill Shakespeare. Add simple blog posts about a recent tour, or an upcoming tour, or things that are happening in your community. (More info: How Important Will Content Marketing Be in 2015?)
2. MAINTAIN YOUR SITE DESIGN.
Review your site as if you are a first time visitor. Ask yourself if that visitor can clearly find what they are looking for? More importantly can they easily find what YOU want them to be looking for? Often we see websites with navigation and page organization that leads to a messy experience that encourages the visitor to click away. The Daily Egg recently offered a post: 3 Reasons Why Users Leave a Website
- Users leave your site when they don’t get what they expect.
- Users leave your site when they don’t know what to do.
- Users leave your site if they suspect you aren’t being genuine.
3. CLEAR AND SIMPLE.
There is such a thing as too much content. 55% of visitors spend fewer than 15 seconds on your website (Hubspot). In other words, you have 15 seconds to engage a visitor. Does your site do that? Here is a link to "10 Rock Solid Website Layout Examples."
We engage with our customers on a regular basis about web design, marketing and SEO. This list of 3 things is a great place to start. If you have a regular stream of quality content, on a clean and organized site you are ahead of the game! Not to mention you should be able to take care of these 3 things on your own. If you need help...we would be happy to lend a hand. Give us a call at (855) 909-2665 or email:info@theflybook.com
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