The "Season Pass" and Increased Profits

The season pass business model has proven successful through increased profits at amusement parks and ski mountain resorts. Why not Adventure Parks?

Season passes are often used by companies like ski mountain resorts, amusement parks and even your local Zoo. There are some, like Six Flags, that claim it’s a key reason for their profitability and growth. If you are an adventure company or destination, a season pass program is worth considering for your business, too. Here’s why:

• The season pass holder contributes to in-park guest spending over multiple visits (which means you should be offering sell-up merch, food, rentals and gear wherever you can, too!)
• Guests enrolled almost always bring paying guests and generate word-of-mouth advertising for the parks
• They can provide dependable attendance and upfront cash flow

There are varying types of season passes that are working well across similar industries.

• An annual pass that includes unlimited admission for one year
• Offer discounts on season passes and multi-visit tickets for specific dates (weekday only, weekend only, 10-time pass)
• Enforce “blackout days” to free up your busiest days for full paying guests
• Auto-Renewal: offer to automatically renew members after one year. For some, this has created a highly reliable and recurring cash flow stream

The Flybook has the capability and makes it easy to offer season passes in house and online. Key features to make this completely hands-off for you once you’ve set it up:

• Set blackout schedule
• Set expiration dates on the passes
• Set an auto-alert every time a season pass is used, for your host to check their ID upon check-in to ensure passes are not being abused
• Offer an email certificate or physical mailed certificate upon purchase of the season pass
• Promote these around the holidays as a great holiday gift for loved ones and great off-season income!

If you’d like help setting this up in The Flybook, as usual, we are here for you.  Reach out for help or if you are familiar with it, use the Gift Certificate feature to get started.

Read Next: INNOVATIVE GIFT CARD DELIVERY FOR GIVERS AND RECEIVERS