Leverage Promotions this June with Dads 'n' Grads

June is a great month to leverage the consumer purchase pattern around Graduation and Fathers Day.

According to the National Retail Association, Fathers Day is going to be bigger than ever this year reaching 12.7 billion in gifts for dads. This isn't including the gifts that are being purchased for graduates that are estimated to exceed 5.6 billion based on a survey by the National Retail Federation. If you haven't already promoted gift certificate program for Dads & Grads - it's not too late! Read on to see why and how to leverage this consumer purchase pattern using The Flybook gift certificate and promotion tools.

Gift Certificates in the Flybook are:

• AUTOMATIC. Gift Certificates may be fully automated so a customer can purchase them online and the system will email or paper mail an attractive gift certificate.
• FLEXIBLE. Not sure if you want to email or paper mail automatically? That’s OK. The settings are extremely flexible so you can make the process as manual or automated as you are comfortable with.
• CUSTOMIZABLE. Choose from pre-designed templates or, if you have coding skills, create your own custom template. 

Other trends are affecting what consumers are purchasing. For example, from 2000 to 2015, discretionary spending on cars and home furnishings as a percentage of total spending has decreased, while purchases of food, accommodations, and recreation services have steadily increased. This is yet another great reason to promote the experience that your business has to offer. Market a specific product or combo as a gift to Dads 'n' Grad's this year using gift certificate templates or by creating your own using The Flybook. You can choose to email your professional certificates or set up your account to automatically print and ship to customers. You can also promote specific products with codes that apply only to those products the promotion was set up for.

In The Flybook, go into Setup from the top navigation and go into promotions. Create a promotion configuration and set the promo settings. Then, create and sell the gift certificate. For a full description visit this post on Gift Certificates.For more information on gift certificates in The Flybook, go here.

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