Flybook Sharpens Focus on Innovation for the Supplier, Rezdy Collaboration Scales Intelligent Distribution to Dynamic OTA Landscape.
NEWS SUMMARY:
- Flybook has completed an integration with Rezdy Marketplace, the world’s leading independent distribution platform for tour and attraction operators. In a single connection between Flybook and Rezdy, Flybook users can seamlessly distribute to any of the nearly 20,000 online and offline agents.
- Flybook announced three new features to support tour and activity providers in efforts to secure more commission-free direct bookings and tighten operations.
Flybook made several announcements today that strengthen the company’s strategy to sharpen their focus on meeting the demanding operational needs of large suppliers. To that end, Flybook announced a completed integration with Rezdy Marketplace, the world’s leading independent distribution platform for tour and attraction operators. This direct integration allows Flybook users to seamlessly distribute their tours and availability to any of the nearly 20,000 online and offline agents in the Rezdy Marketplace. This move allows Flybook to maintain just a single connection to Rezdy Marketplace and prioritize the vast majority of the company’s development efforts on delivering innovations to improve operations for the supplier.
“The OTA landscape for experiences is still maturing, with new players and technology updates almost daily,” said Craig Langer, CEO and Co-founder, Flybook. “At the same time, the needs of the supplier outside of OTA distribution, are intensifying greatly. They need new technology to manage their shuttles, increase direct bookings or any number of pain points they waste time and money on every single day. That’s where we want to stay focused. Just as the hotel industry established channel managers for OTA integrations, the Rezdy Marketplace integration allows us to maintain that focus while still giving our suppliers the distribution channels they need to grow. Rezdy is leading the industry in working closely with OTAs and innovating in that space, so we can stay focused on ours.”
"Distribution is a critical part of a thriving supplier’s business - whether to the OTA that helps them reach new customers or to long standing local in-destination partners" said Chris Atkin, Rezdy CEO. "We’ve built Rezdy’s B2B Marketplace over the past 6 years and are delighted to extend the benefits to Flybook suppliers. The sheer volume of change going on in this segment is remarkable. We've seen 1.6x annual growth in the Gross Booking Value processed through Rezdy Marketplace resellers to a high of over $500 million in the last 12 months alone. We are working hard to extend the reach and add features for the benefit of all our Marketplace users, which leaves Flybook the opportunity to focus on doing what they do best - driving operational value for their suppliers.”
Flybook Innovation for the Supplier Operations
With the ability to focus technology innovation to meet the needs of the supplier, today, Flybook announced four new features for them to secure more commission-free direct bookings and tighten operations.
Business Intelligence to get more direct bookings. The new business intelligence integration allows suppliers to create custom visualizations of data they can take action on. These dashboards are a strategic tool to turn the right dials to support more commission-free direct bookings and increase revenue.
Shopping Cart Recapture: Businesses are spending their marketing budgets to get potential guests to their websites only to have significant amounts of them abandon. Industry reports for the travel category put cart abandonment as high as 81.1%. Flybook’s Shopping Cart Recapture messages these guests at just the right time, right after they have abandoned and are shopping other suppliers directly or via OTAs. Flybook users can customize the message to include a unique, motivating and limited time use promo code to drive the guest to return and complete their purchase.
Review & Tipping App: A common pain point for tour providers is to get feedback directly, both positive and negative, on their guest’s experience so they can help address it or leverage it for good. With the new review and tipping app from Flybook, they can directly address those who might be unsatisfied, it could save them from getting a bad review online. And, they can retain great staff by making it very easy for guests to leave a tip.
Flybook Logistics Tool: Tour operators in-destination often have time consuming and difficult logistics to manage for their guests. They often have shuttles and pick up locations at hotels in varying regions that need to be tied to capacity. All of which requires dedicated staff members to manually manage the logistics from start to finish. The new Flybook logistics tool allows managers finite controls of logistics to save time and reduce mistakes.
About Flybook:
The Flybook is the most advanced activity and tour operator booking software. Our comprehensive platform is designed to power companies that offer any combination of tours, rentals, attractions, activities and lodging. The solution helps reservation-based institutions with complex operations function more efficiently, get more direct bookings and use powerful data insights to grow revenue.
About Rezdy:
Rezdy is the world’s leading independent B2B SaaS booking and distribution platform for tours, activities and attractions. Their powerful booking software helps thousands of tour and activity operators, in over 100 countries, save time and grow their direct business. Operators of all sizes, regardless of their chosen booking software, are further empowered to connect and trade with local and international agents at scale through their unparalleled B2B distribution platform, Rezdy Marketplace. Rezdy’s B2B Marketplace is able to provide seamless distribution tailored to the individual supplier’s needs through the unparalleled global reach of OTAs, in combination with the in-destination tool that enables local agents to book products for guests on the spot.Founded in 2011, Rezdy has headquarters in Sydney, Australia and offices in Las Vegas and Raleigh, USA, with over $1.3 billion in experiences processed through their platform every year.