Flybook is at Arival in Orlando next week and is announcing a new line of premium features available to tour and activity operators who require more out of their reservation software. The event is a great resource for the industry of suppliers, reservation software and online travel agencies to discuss the ever changing landscape of distribution and consumer search behavior. Flybook made an important announcement about this as well. And, while the industry and media spotlight is currently on the OTA landscape, it’s important not to forget that tour operators have complex operational needs outside of distribution, which are intensifying greatly as they grow. They need new technology to manage their shuttles, increase direct bookings or any number of pain points they waste time and money on every single day.
Next week, Flybook will demonstrate a new line of premium features available to our suppliers. The first several in this line will enable suppliers to secure more commission-free direct bookings and tighten operations. A preview of the first 4 are below:
1. Advanced Business Intelligence to Increase Direct Bookings
The new business intelligence integration allows suppliers to create custom visualizations of data they can take action on. These dashboards are a strategic tool to turn the right dials to support more commission-free direct bookings and increase revenue.
2. Shopping Cart Recapture:
Businesses are spending their marketing budgets to get potential guests to their websites only to have significant amounts of them abandon. Industry reports for the travel category put cart abandonment as high as 81.1%. Flybook’s Shopping Cart Recapture messages these guests at just the right time, right after they have abandoned and are shopping other suppliers directly or via OTAs. Flybook users can customize the message to include a unique, motivating and limited time use promo code to drive the guest to return and complete their purchase.
3. Review & Tipping App:
A common pain point for tour providers is to get feedback directly, both positive and negative, on their guest’s experience so they can help address it or leverage it for good. With the new review and tipping app from Flybook, they can directly address those who might be unsatisfied, it could save them from getting a bad review online. And, they can retain great staff by making it very easy for guests to leave a tip.
4. Flybook Logistics Tool:
Tour operators in-destination often have time consuming and difficult logistics to manage for their guests. They often have shuttles and pick up locations at hotels in varying regions that need to be tied to capacity. All of which requires dedicated staff members to manually manage the logistics from start to finish. The new Flybook logistics tool allows managers finite controls of logistics to save time and reduce mistakes.