Gifting Tools with Flybook Reservation Software

Gift cards and gift certificates are potent tools for attracting new customers, encouraging repeat visits, and increasing bookings during off-peak times. Flybook’s reservation software streamlines selling and promoting gift cards and certificates, offering a seamless experience for your business and customers.

Table of Contents

1. 1. Why Sell Gift Cards and Certificates
   2. Key Features of Gifting Tools in Flybook
      
      1. Internal Gift Cards
      2. Flexible Gift Certificates
      3. Tracking and Redemption
      4. Promotional Tools
   3. Combined Benefits

Why Your Customers Want Gifting Options

Managing gift cards and gift certificates can be challenging without the right tools. Businesses need a system that facilitates the sale of these items and integrates them into their broader operations, ensuring that redemption, tracking, and promotion are handled smoothly. Flybook’s features are designed to address these needs, helping you capitalize on the growing demand for flexible gifting options.

During the holiday season, gift cards significantly drive consumer spending. In 2022, U.S. shoppers splurged approximately $28.6 billion on holiday gift cards, with an average purchase of $165.87 per person. This made gift cards the second most popular gift item, only behind clothing. Additionally, about 43% of U.S. consumers intend to buy at least one gift card during the holiday season, reflecting the consistent popularity of this gift option.

The trend is even more pronounced with digital gift cards, which are increasing. The global digital gift card market is projected to reach $639.9 billion by 2026, driven by their convenience and immediacy. It is worth mentioning that 77% of consumers value the immediate delivery of digital gift cards, making them a preferred choice, especially during the bustling holiday season.

These figures underscore the necessity of including traditional and digital gift cards in your holiday business plan. Utilizing Flybook’s resources for marketing and selling gift cards can effectively tap into this high customer demand during peak periods.

Key Features of Gift Giving with Flybook

1. Internal Gift Card Sales

Flybook’s software lets you sell gift cards directly through your website. This ensures customers can purchase gift cards through your primary selling channel, creating a convenient experience. As a unique business, you can keep your brand present by customizing the gift cards' design, value, and messaging to align with your brand.

2. Flexible Gift Certificate Options

Unlike traditional gift cards, Flybook's gift certificates can be customized to promote specific activities or experiences. This adaptability empowers you to offer targeted promotions, such as a "zipline adventure" certificate or a luxurious "weekend getaway" package. Whether sold online, in-person, or as part of a promotional campaign, these certificates are a versatile tool for boosting sales.

3. Automated Tracking and Redemption

One of the key advantages of using Flybook Gifting Tools is the automated tracking and redemption of gift cards and certificates. You can easily monitor sales, usage, and remaining balances, reducing the administrative burden. 

4. Promotional Tools

Flybook includes built-in marketing tools to help businesses promote gift cards and certificates. Whether through email lists tracked by the internal CRM functionality or custom automated emails pre-scheduled to target current or past visitors with promotions, you can reach your target audience effectively. The ability to schedule promotions around key seasons or events—like holidays or end-of-summer sales—ensures that gift cards and certificates are always at the top of customers' minds. *Flybook provides an internal email system tailored specifically for confirmed reservations. However, for more targeted marketing campaigns, utilizing an external email service, such as MailChimp, is recommended.

Conclusion

Combined Benefits

By combining these features, you can streamline the sale and management of gift cards and certificates, ultimately enhancing your overall operations. The seamless integration of gift cards into the booking flow, along with the utilization of promotional tools, enables businesses to boost visibility and drive sales. This leads to increased revenue, strengthened customer loyalty, and a more efficient business operation.

Gift cards and gift certificates serve as powerful tools beyond being convenient gift options - they are strategic assets for boosting revenue and enhancing customer engagement. Through Flybook's reservation software, you can effortlessly sell, manage, and promote these offerings, ensuring they play a pivotal role in your growth strategy.