Ready or not, the holidays have arrived. Gift sales are starting earlier than ever this year, and we’ve already heard plenty of talk surrounding product shortages and shipping delays that are expected to continue throughout the foreseeable future due to the COVID-19 pandemic. As we approach the 2021 gifting season, now is the time to create and market digital gift cards, gift certificates, and promotional deals on outdoor adventures and getaways.
Online gift card sales are booming
Whether this time of year is your off-season or you’re still in full swing, gift sales could bring in more revenue than ever in 2021. Based on a number of reports, gift cards - and more specifically instantly accessible online gift cards - will likely continue to grow in popularity for the next few years to come.
- Business Wire released a report that the gift card market is expected to grow by $527.11 billion between 2020-2024.
- A 2021 holiday spending forecast indicates that consumers plan to gift more than ever this year. Sales of gift cards and certificates are forecasted to increase by 27% this holiday season, after an already major surge last year.
- In 2020, online gift card sales increased by 25% year over year in November, and by a whopping 106% in December over the previous year, according to a survey by Rise.AI.
Outdoor experiences are in high demand
Gift sales are not just for the retail and restaurant industry anymore. The outdoor industry specifically could be set up to see the biggest increase of all this year. Throughout the pandemic, more Americans have turned to outdoor recreation as a means of entertainment and enjoyment. Consumers are now spending more than ever on experiences and outdoor adventures. Outdoor industry businesses have reported that they don’t project this growth to slow down anytime soon.
Gift sales are easier than ever with Flybook
The Flybook system provides an easy way to create & manage gift cards, certificates, and promotional codes to market to your customers. You can learn how to create & sell these offerings through our help documentation or by reaching out to our customer support team (support@theflybook.com) today.
Coming soon: new features!
Call it a gift from our team to yours! We will be releasing brand new features on our gift cards and gift certificates in November, just in time for the holiday selling season. These features will provide higher customization of gift card templates and messages, as well as custom send times for gift certificates.
Stay tuned here for the release, or contact our team to get notified when these features are available for use!