In your competitive outdoor recreation and tourism market, offering a seamless, tailored booking experience is key to boosting customer satisfaction and increasing revenue. Flybook’s newest feature release brings a critical solution: a packaging and bundling booking flow that allows you to curate customized customer experiences and capitalize on increased cart values.
What's new in this update: The Power of Packaging and Bundling
- Set pricing promotions for specific bundles! Provide special discounts or exclusive promotions tailored to the unique combinations of options your guests choose to add to their cart.
- Offer combinations of various offerings. Include products, rentals, activities, tickets, passes, and lodging all in a single booking flow for guests to pick and choose while creating a curated itinerary.
- Create packages that offer specific itineraries. Differentiate your packages from your bundled options by crafting fixed package deals that incorporate current offerings and additional products or add-ons.
Here's an instructional video of what this looks like when implemented!
Table of Contents
Why Bundling Matters: The Stats Behind the Strategy
Bundling = Increased Cart Value
Bundling and packaging have long been effective strategies for businesses looking to increase average order value (AOV) and customer satisfaction. In fact, 49% of consumers report spending more when offered a bundle promotion, perceiving it as a better value deal.
When applied to online booking in the outdoor recreation and tourism industry, bundling can have an even more significant impact, simplifying customers' decision-making process and boosting sales.
Moreover, bundling and cross-selling strategies have increased revenue by as much as 30% in e-commerce. This allows businesses to offer added value while enhancing customer satisfaction, leading to higher booking values.
Flybook CARES About Your Guests Experience
Flybook excels in understanding the intricate nature of online booking and operational management. Introducing our Packaging and Bundling Release transforms your reservation platform into a significant driver of increased conversions.
This feature is a critical solution for the outdoor recreation and adventure tourism sectors, distinguishing Flybook from other reservation systems. It streamlines the customer journey and enables businesses to maximize each transaction's value, boosting AOV and total revenue.
Whether aiming to amplify your seasonal promotions or enhance the efficiency and appeal of the booking process, Flybook’s new packaging and bundling feature delivers the versatility and capabilities to meet evolving customer expectations. By incorporating product sales directly into the booking flow, you offer your customers a seamless way to purchase everything they need in one transaction.
Maximize Revenue with Bundling Discounts
With the Flybooks update, pricing your bundles becomes easy. Offer flexible discounts for any offering included as an option within your bundle flow.
- Offer percentage discounts for activities when booked with lodging as a Stay and Play Bundle.
- Include a set dollar discount when booking multiple activities together as a BOGO or Buy One Get One 1/2 Off.
Here are some ideas on some bundle discount examples. Various offerings can be included in a single bundle booking flow.
- Create a bundle with a rental, providing any of your rental offerings from bikes to boats and add a discounted catered picnic, bag lunch or no food option.
- Curate the bundle further by offering the choice for a discounted swag bag upon pickup.
- Offer membership bundle including the purchase of a membership and additional discounts on certain tickets or passes.
- Take this bundle to the next step by offering the purchaser a variety of membership only merchandise to choose from as a free add on.
New Guest Booking Experience
Many Flybook users have offered package options through Flybook in the past. The packaging tool is still active and functional now with a new and improved booking flow.
NEW: Guests booking online can choose from bundles or packages through a dedicated category or as primary offerings. Now, you can present your packages or bundles as distinct standalone products, allowing you to spotlight the savings, meticulously curated itineraries, and "top picks" combinations.
Simplified Package Setup and New, Easy Bundling Setup
As the Flybook product advances, we are dedicated to providing more straightforward and intuitive methods to manage and enhance your reservation platform. The updated packaginga and bundling setup incorporates the following:
- Clearly defined steps for bundle settings within the standalone bundle module.
- Choose any number of set steps for the bundle to include.
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Conclusion
This release is not only about making things easier for you while giving you an opportunity to increase your guests cart values but also about improving your guests' experience. Flybook’s new packaging and bundling booking flow is a creitical solution for the outdoor recreation and tourism industry, offering businesses a unique opportunity to increase both cart values and customer satisfaction. By enabling seamless customization and the ability to sell products directly within the booking flow, this feature simplifies the customer journey and adds value at every stage. The ability to set specific discounts for bundled options maximizes revenue, making it easy to attract and convert more customers. Whether it’s creating exclusive itineraries or offering enticing bundle deals, this new feature positions Flybook users to enhance their booking experience and capitalize on higher sales.
Take a deeper dive into the details of these new releases and make these updates to your system. Visit our instructional video HERE.
