If one were to  Google the "importance of having a mobile website" your search would return  ~209,000,000 results.   You can also check out these 2 posts: Mobilegeddon and 7 Must Haves For Tour Operator Websites.  The picture is clear, having a mobile responsive website is very important.

 

 

Much of our focus on mobile devices revolves around ones ability to browse and purchase. Often we forget about what else people can do with their mobile devices.  We can't forget that a mobile device can also be used to call!  Consider some of the following data:

• Mobile calls to businesses will reach 162 billion by 2019, more than double from 2014.
• 66% of millennials are very likely to contact a business by calling versus 22% who are likely to use social media.
• When asked if they could use their phone to do one thing... 38% of respondents said they would use it for calling (Most of any other option)

Here are 2 things to make sure your site caters to the needs of customers who want to call:

1.) Make your phone number easy to find when your site is browsed using a mobile device.

• 34% of callers will only search for a company's phone number for a 1 minute or less  before moving on to another company.

2.) When searched by name your company  listing on Google should allow for a direct call.

• More Information on setting your business listing on Google: https://www.google.com/business/

 

Attention to details like the location of your business phone number on your website, can have profound impacts on influencing the behavior of visitors to your website.   If you have any other questions or would like to speak to a Flybook expert about how we can help you leverage your website to drive revenue, use the button at the bottom to schedule an appointment.