Daily we work with owners or managers of tour and activity businesses that are at various stages of development. We work with rapidly growing companies that are dealing with the pains of success. And, we work with companies that trying to adopt new growth strategies that are dealing with the pains of change ( Check out a previous post: /when-changes-send-you-running-for-cover).    The galvanizing trait that all these companies share is that they are all looking for ways to professionally develop themselves, their employess and their respective companies.

Recently Hootsuite  launched a FREE educational service called Podium to help people learn the fundamentals of social media marketing.

Their CEO Ryan Holmes wrote an article explaining the rationale behind the program. In the article Holmes identifies the "skills gap" as an educational problem that  has resulted in the notion that "we are not preparing our future workforce with the up-to-date knowledge they need to land jobs, and thrive in them."

I would encourage everybody who has interest, need or desire to learn more about social marketing to investigate this FREE opportuniity.  There is no question in my mind that you will find it valuable.

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